Definitions #
Just Ordered: these customers last order took place within the last 30 days.
Active: these customers regularly come back to the webshop. The timeframe of how often they come back, is based on how often the average customer places an order (last order was between 30 days and “average interval between purchases + standard deviation)
Slipping Away: these customers are purchasing less often than they have previously done. Meaning that if a customer normally places 3 orders each month, but suddenly only places 1 order a month, they are Slipping Away. Slipping Away is based on a rolling average of customer’s timing between purchases. Customers enter this group if last order was between the above limit and “average interval between purchases + standard deviation x 2”.
Lost It has been so long since these customers placed an order, that they are very unlikely to come back, unless you reactivate them. Customers fall into this group when their last order is older than above the limit
Reactivate inactive customers #
Reactivating inactive customers is one of the greatest sources of additional revenue. Just imagine if you could get every inactive customer to buy just once per year.
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