Audience Overview #
At the top of the Audiences dashboard, you’ll find your Audience groups broken out by name.
At a glance, you’ll find:
Lifetime Value of each customer within the Audience
Count: Number of customers within the Audience
Average Orders and Average Basket Size made by each customer in the Audience
Annual Orders made and Annual Revenue generated by each customer in the Audience
Lost: Percentage of Audience members who have been lost from the webshop
Active Customers
Click “See Audience” to get more details around each group and set filters around their product interests and purchases. You’re also able to filter by the Audience’s email subscription status, purchase behavior, and order stats.
The Active Customers breakdown is a high-level overview of your total customer count now vs. what that count was 1, 3, 6, and 12 months ago. Use this to track overall growth in your customer base over time.
Customer Base Growth #
In addition to showing the volume of customers in your store over time, the Customer Base Growth chart breaks down these customers further into New, Active, Slipping Away and Lost groups. You can filter to a specific timeframe or specific Audience to dig deeper here.
Here you’ll find the potential lifetime value of each Audience, broken down by their Active status. The blue bar visualises the proportion of revenue generated vs. other Audiences if your store tapped into the full potential value that Audience.
Customer Analytics #
Dashboard #
Customer analytics help you understand who your customers are, how they behave and also drive acquisition and retention. Overall this will provide better, more personalized experiences for your customers.
We created the Customer Analytics Dashboard to give you access to these insights at your finger tips.
The dashboard has 2 sections, the Overview and Segment Details.
The Overview is broken into the customer categories, number of active customers and a customer base growth graph. The Segment Details is broken into, selected audience, overview of the audience, insight per customer and a list of the most popular products.
Overview #
Customer Categories
Here you can see which category your customers fall into along with the count, average orders, basket size, annual orders, revenue and percentage lost.
Number of Active Customers
Here you can see the number of customers that are actively buying from your store. We will recognise changes in the customers buying patterns and automatically adjust the number based on their behaviour.
Customer Base Growth
This graph shows you how your customer base is growing. You can see new customers, active customers, customers that are slipping away and lost customers.
Segment Details #
Select Audience
Here you can select the audience data you would like to look at.
Overview for Selected Audience
A general overview for the audience you have selected.
Insights Per Customer for Selected Audience
An average insight per customer in the audience that you are viewing.
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Most Popular Products
A list of the most popular products purchased by your customers in the selected audience.
Audience Settings
At the top of the Segment Details page you can access the viewed audience directly by clicking the Audience Settings button.
